天天商务英语学习（中高级）2007－8－6 MP3下载
[table=98%][tr][td=1,1,639]天天商务词汇 [/td][/tr][/table][table=98%][tr][td=1,1,459][font=Bookman Old Style]bend over backwards (expression) 不遗余力[/font][/td][td=1,1,179][align=center][url=http://www.youmars.com/07ttxx/20070806%20bend%20over%20backwards%20(expression).mp3][color=#0000ff][/color][/url] [/align][/td][/tr][/table][table=98%][tr][td=1,1,131][align=center]解释[/align][/td][td=1,1,507][align=center][font=Bookman Old Style][size=2]to make a great effort, particularly to be kind, helpful or fair to someone[/size][/font][/align][/td][/tr][/table][table=98%][tr][td=1,1,131][align=center]例句[/align][/td][td=1,1,507][align=center][font=Bookman Old Style][size=2]Mr Williams and his entire team bent over backwards to make our stay as enjoyable as possible.[/size][/font][/align][/td][/tr][/table][table=98%][tr][td]天天商务报道 [/td][/tr][/table][table=98%][tr][td=1,1,464][font=Bookman Old Style][size=2][b]Phone call for marketing[/b][/size][/font]电话营销[font=Bookman Old Style][/font][/td][td=1,1,174][align=center][url=http://www.youmars.com/07ttxx/20070806%20Phone%20call%20for%20marketing.mp3][color=#0000ff][/color][/url] [/align][/td][/tr][/table][table=98%][tr][td][font=Bookman Old Style][size=2]Seems that companies could take a lesson from the political landscape when it comes to effectively using social media and social marketing: Engage first, get money later. Curt Nickisch explains.
[b]TEXT OF STORY[/b][/size][/font]
[font=Bookman Old Style][size=2][b]Doug Krizner: [/b]You've heard 'em. From songs to sound effects, ring tones are a big business. Now companies are using promotional tones to ring up more sales. Curt Nickisch reports from WBUR in Boston.[/size][/font]
[font=Bookman Old Style][size=2][b]Curt Nickisch: [/b]Say you're the head of a marketing campaign for a big retailer. Say you want to create buzz around your product by letting customers download ring tones. [/size][/font]
[font=Bookman Old Style][size=2]Then maybe you should take a lesson from retail politics: [/size][/font]
[font=Bookman Old Style][size=2][i][ [b]Ring tone: [/b]"Obama, Obama, oh!" ][/i][/size][/font]
[font=Bookman Old Style][size=2]That's just one of the free ring tones created by Barack Obama supporters that you can download from his website. Soon after they went online, Jon Stewart's Daily Show made fun of the marketing. [/size][/font]
[font=Bookman Old Style][size=2][i][ [b]Jon Stewart: [/b]Oh, yeah! You know, I'm sorry but novelty cell phone rings are not gonna get anyone elected president. ][/i][/size][/font]
[font=Bookman Old Style][size=2]Right after the show, though, hundreds of people started downloading them. [/size][/font]
[font=Bookman Old Style][size=2]To help users install them onto their cell phones, the Obama campaign hired the small Boston company mStyle. Tech Director Nick Bogovich says Obama has to be pleased with the more than 6,000 downloads so far.[/size][/font]
[font=Bookman Old Style][size=2][b]Nick Bogovich: [/b]In the end, he's trying to sell you a vote. So, he's hoping you'll download the ring tone and you'll talk about it with your friends. If he gets one vote out of all of those downloads, that's a victory. [/size][/font]
[font=Bookman Old Style][size=2]Normally, mStyle pushes ring tone jingles for Fortune 500 corporations, ranging from pizza companies to Big Oil. [/size][/font]
[font=Bookman Old Style][size=2][i][ [b]BR ring tone: [/b]Say hey! Make the day a little better. Say hey! Make the world . . . ] [/i][/size][/font]
[font=Bookman Old Style][size=2]But Bogovich says more people are downloading Obama ring tones than many corporate ones. [/size][/font]
[font=Bookman Old Style][size=2][b]Bogovich:[/b] It's a different play. Politicians like Obama or Clinton, Romney, sort of have more attention than pizza companies right now. [/size][/font]
[font=Bookman Old Style][size=2][b]Larry Weber:[/b] We're seeing it all over the place: big companies making mistakes when it comes to social media and social marketing. [/size][/font]
[font=Bookman Old Style][size=2]That's Larry Weber. He just wrote a book on "Marketing to the Social Web." He says too many companies are trying to force feed content. Weber says the Obama campaign's doing right by letting supporters create the ring tones. [/size][/font]
[font=Bookman Old Style][size=2][b]Weber:[/b] You know, branding, in this day and age, is all about the dialogue you have with your customers. That's what the Obama campaign figured out. Engage first, get money later. [/size][/font]
[font=Bookman Old Style][size=2]And Weber says that's what companies have to do now. [/size][/font]
[/td][/tr][/table] You have 52 already. great thanks!:victory: download one, bump up one thank you!
页:
[1]