McDonald's Degree 麦当劳学位
[audio]http://file.24en.com/bbc/tae/assets_7964782/tae_297_mcdonalds_degree_101213_tae_297_mcdonalds_degree_audio_au_bb.mp3[/audio]Against a background of [b]controversial plans[/b] to [b]triple[/b] university tuition fees, students [b]feeling the [url=http://d.24en.com/s/?wd=pinch][color=#006699]pinch[/color][/url][/b] might be tempted by a new degree course where you can study while working full time.
The new qualification will be offered by fast-food chain McDonald's, who are launching their own two-year [b]foundation degree[/b] in [b]business management[/b] for restaurant bosses in the UK.
Their [b]aptly-named[/b] Hamburger University in North London has been training McDonald's managers since the late 70s, and will now add [b]accredited degrees[/b] to the menu for the first time.[img=226,170]http://www.24en.com/d/file/bbc/bbc2/2011-01-13/e417e5e95954f94308d9eb3e9616a83e.jpg[/img] [p=30, 2, left]'Would you like a degree with your burger?'
Traditionally, working at the [b]hamburger chain[/b] has often been seen as a [b]less-than-desirable [/b][b]vocation[/b], even [b]giving rise to[/b] its own slang word: the [b]dreaded[/b] 'McJob'.
According to the Oxford English Dictionary, a McJob is an "[b]unstimulating[/b], low-paid job with [b]no prospects[/b]".
But McDonald's senior vice-president David Fairhurst says the course challenges these [b]misconceptions[/b] about the employer.
"The old 'McJob' [b]label[/b] is lazy and [b]snobbish[/b]", he says.
The course is a demonstration of how seriously the company takes the training of its staff, says Mr Fairhurst. He also wishes for the company to be seen as a "[b]pioneer[/b]" in educating employees.
"People no longer want to choose between jobs and education. They should not be [b]parallel universes[/b]," he says.
The new degree will be taught by a combination of classroom study, e-learning and training in the workplace.
However, McDonald's is not the only company which is developing its own qualifications. [b]Department store[/b] Harrods has set up its own degree course, and Microsoft awarded qualifications to 17,500 people in the UK last year.[/p]
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