Food for Thought! 食物品牌受到保护
[audio]http://file.24en.com/bbc/tae/assets_7404764/bbc_tae_290_food_for_thought_101110_tae_290_food_for_thought_audio_au_bb.mp3[/audio][font=Verdana, 宋体, helvetica, arial, sans-serif][p=21, 2, left]For many people around the world a glass of Scotch is their favourite[b]tipple.[/b][/p][p=21, 2, left]Scotch [b]whisky[/b] can come in [b]blended[/b]or [b]single malt[/b] varieties. Connoisseurs of the drink debate its [b]tone[/b], taste and its [b]ageing[/b]process.[/p][p=21, 2, left][b]Distilleries[/b] around the world produce the drink but whisky-makers in Scotland have been trying to protect its name, saying that only when it's made there can it really be Scotch.[/p][p=21, 2, left]They say it's their distilling process involving [b]barley[/b] and water that makes their product unique. Whisky is big business with almost £1.5 billion (15 billion yuan) worth of it [b]exported[/b] in the first half of this year.[/p][p=21, 2, left]Now, a new [b]agreement[/b] by the Chinese government is expected to mean that Scotch sold in China will have been produced in Scotland. The UK Agriculture Minister, Jim Paice, says "If it says Scotch whisky on the bottle it will be Scotch whisky in the bottle in China's bars, restaurants, hotels and homes."[/p][p=21, 2, left]This is not the first time a food has been [b]protected[/b]. In Europe many types of food have been given special protection. For example, the Champagne region of France is home to the drink of the same name.[/p][p=21, 2, left]Local producers have fought hard to make sure only sparkling wine made there can carry the name champagne. The European Union has legally protected its name with the [b]Treaty [/b]of Madrid and its protection has been accepted by many other countries worldwide.[/p][p=21, 2, left]Numerous other [b]edible[/b] products have their [b]regional[/b] names protected but why is it so important? Well, giving a product its name of [b]origin[/b] does add value by giving it a USP – it's unique selling point.[/p][p=21, 2, left]Consumers know where it has been made and that it's been[b]manufactured [/b]to an exclusive recipe and [b]ultimately [/b]that it tastes fantastic. At least from now on, everyone in China who enjoys a [b]'wee dram'[/b] knows they are drinking a [b]genuine[/b] Scottish product.[/p][/font]
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