A Designer Degree 设计学位
[audio]http://file.24en.com/bbc/tae/assets_5962846/bbc_tae_277_designer_degree_au_bb.mp3[/audio][color=#3f3f3f][font=Verdana, 宋体, helvetica, arial, sans-serif][size=12px][p=21, 2, left]In a [b]so-called age of austerity[/b] you might not expect a university to be offering a degree in luxury.[/p][p=21, 2, left]However, this autumn the International University of Monaco is launching a master's degree in luxury retail management.[/p][p=21, 2, left]The degree is a [b]far cry[/b] from the student [b]stereotype[/b] of debt and [b]dingy[/b]flats, and will follow a [b]syllabus[/b] looking at designer products, private jets and [b]yachts[/b].[/p][p=21, 2, left]The course has been developed [b]in collaboration with[/b] designer [b]brands[/b]such as Gucci and Ralph Lauren. The 35 students will learn about how to sell [b]lavish [/b]goods and [b]run[/b] luxury boutiques.[/p][p=21, 2, left]Despite Europe's current financial troubles, the university says the course has been developed in response to a demand for staff who [b]specialise [/b]in the luxury market.[/p][float=right][img=226,170]http://www.24en.com/d/file/bbc/bbc2/2010-08-12/eb8497e1afe8998daeffbbd9a6e339cc.jpg[/img][p=30, 2, left]Harrods is one of the world's largest department stores[/p][/float]
[p=21, 2, left]A spokeswoman for the university says, "[b]Gone are the days[/b] when it was easy to sell luxury goods based on the [b]allure[/b] of the brand alone." The university also says that the course will teach students how to offer people an exceptional shopping experience "in which consumers develop long-lasting and [b]emotional ties[/b] with the brand".[/p][p=21, 2, left]However, before you start applying to [b]live the high life[/b] it is important to point out that students will be learning about, rather than enjoying, the world of [b]opulent[/b] brands.[/p][p=21, 2, left]The degree is in a country associated with wealth and [b]extravagance[/b], but the International University of Monaco is not the first to offer a degree in luxury retail.[/p][p=21, 2, left][b]High-end[/b] London department store Harrods, known for its designer products, announced earlier this year that it would be offering an undergraduate degree in retailing for its own staff. The famous London store believes it will [b]reap the rewards [/b]from a university training programme.[/p][p=21, 2, left]So that is one Harrods product that tourists won't be able to take home - a university degree.[/p][/size][/font][/color]
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