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李武军 发表于 2011-6-20 12:37

2012 Olympic Mascots 伦敦奥运会吉祥物

[audio]http://file.24en.com/bbc/tae/assets_4704311/bbc_tae_266_olympic_mascots_au_bb.mp3[/audio]

[color=#3f3f3f][font=Verdana, 宋体, helvetica, arial, sans-serif][size=12px][p=21, 2, left]They have frightened some and[b]enchanted [/b]others. They are Wenlock and Mandeville, [b]mascots[/b]of the London Olympic Games.[/p][p=21, 2, left]The one-eyed figures join the large family of mascots that includes the Five Fuwa of Beijing (2008), the bear Misha of Moscow (1980) and many others.[/p][p=21, 2, left]Wenlock is the name of the English village considered by many to be the birthplace of the modern Olympics. People think its local games inspired Baron Pierre de Coubertin, who [b]founded [/b]the International Olympic Committee.[/p][p=21, 2, left]The other mascot's name is a reference to the village of Stoke Mandeville, where the Paralympic [b]movement [/b]began.[/p][p=21, 2, left]The [b]duet [/b]of mascots is a central part of London's [b]merchandising[/b] strategy and will feature in everything from T-shirts to [b]tea towels[/b]. No doubt they will be seen under children's arms as [b]cuddly toys[/b].[/p][float=right][img=226,170]http://www.24en.com/d/file/bbc/bbc2/2010-05-27/5a8829ce1274f85943ed4e4816b267d5.jpg[/img][p=30, 2, left]The Olympic mascots will be visiting schools[/p][/float]

[p=21, 2, left]Some adult commentators think that the mascots are [b]creepy [/b]and might scare youngsters[i].[/i]However, children were consulted during their creation.[/p][p=21, 2, left]The 2012 Committee Chairman, Sebastian Coe, said: "We want them to be part of our [b]fan base[/b]. We want them to [b]engage with[/b]young people. They have in large part been designed and [b]driven by[/b] what young people want."[/p][p=21, 2, left]The organisers of the Games are keen to avoid another controversy like the one that surrounded the unveiling of the puzzle-style Olympic logo in 2007. It was criticised by a [b]sceptical[/b] British public. The video used to promote it was even claimed to trigger [b]seizures[/b] in a few people.[/p][p=21, 2, left]Young fans like their mascots to come with a [b]backstory[/b]. Children's author Michael Morpurgo [b]came up with[/b] the idea that the mascots [b]origin[/b],was from the last drops of [b]molten[/b] steel [b]left over[/b] from the construction of the Olympic Stadium.[/p][p=21, 2, left]Adults and organisers might argue but the most important audience for Wenlock and Mandeville are children. Ten-year-old Kira, from Essex in England, wrote to the BBC to say: "I think it is [b]wicked[/b]! I love the Olympics and so does my sister!"[/p][/size][/font][/color]

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