Language: Speechwriting 写演讲稿
[audio]http://file.24en.com/bbc/tae/assets_1187225/bbc_tae_221_speechwriting_au_bb.mp3[/audio][color=#3f3f3f][font=Verdana, 宋体, helvetica, arial, sans-serif][size=12px][p=21, 2, left]The success of a speech is often[b]attributed[/b] to the skill of the speaker, with merit being given to speakers who are confident, [b]articulate[/b], knowledgeable and able to deliver a speech with [b]conviction[/b].[/p][p=21, 2, left]But often it is not the speakers who write these [b]moving[/b] speeches, it is a speechwriter. And one industry in which this practise is common is that of politics. So what does it take to be a political speechwriter?[/p][p=21, 2, left]Well according to a recent job advertisement from the US Embassy in Britain, a political speechwriter needs to have exceptional [b]interpersonal skills[/b], be [b]detail oriented[/b] and able to demonstrate a deep knowledge of their subject. They must also work closely with speakers and be able to relate to their style.[/p][float=right][img=226,170]http://www.24en.com/d/file/bbc/bbc2/2010-02-10/5d2d53083cca5f0e921e13eea740e8d3.jpg[/img][p=30, 2, left]President Obama has made many effective speeches[/p][/float]
[p=21, 2, left]Some believe that the best speechwriters have an [b]inherent talent[/b], a natural [b]creative instinct[/b], and that speechwriting is an [b]art form[/b].[/p][p=21, 2, left]So what about those of us who do not possess such [b]genius[/b]? Can we still produce successful speeches?[/p][p=21, 2, left]In an interview with the BBC, Dr Max Atkinson (a [b]communications specialist[/b]) outlined a number of speechwriting techniques. He also illustrated how these techniques have been used in historic speeches.[/p][p=21, 2, left]One such technique is introducing contrast. This is extremely useful when presenting a [b]positive spin[/b] on a [b]negative issue[/b].[/p][p=21, 2, left]One of the most famous examples of this can be seen in a speech given by former American President John F Kennedy: "Ask not what your country can do for you but what you can do for your country."[/p][p=21, 2, left]Another technique is the use of three-part lists. Dr Atkinson explains that this can be an excellent way of adding [b]finality[/b] or [b]confirming[/b] a statement.[/p][p=21, 2, left]Former British Prime Minister Tony Blair was a fan of this technique. One of his most famous [b]campaign slogans[/b] was "education, education, education".[/p][p=21, 2, left]These techniques can be used like tools - they can be chosen from a toolbox and applied as necessary. A few other techniques you might find in a speechwriter's toolbox might be the use of [b]imagery[/b], [b]anecdotes[/b] and[b]alliteration[/b].[/p][p=21, 2, left]So next time you have to prepare a speech or presentation, try applying one or more of these techniques and see if you [b]have what it takes[/b] to be a winning speechwriter.[/p][/size][/font][/color]
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