天天商务英语学习（中高级）2007－10－18
[table=98%][tr][td=1,1,639]天天商务词汇 [/td][/tr][/table][table=98%][tr][td=1,1,459][font=Bookman Old Style]scrubs (noun) 医用手术外套[/font][/td][td=1,1,179][align=center][url=http://www.youmars.com/kj/m/07ttxx/20071018_scrubs_(noun).mp3][color=#0000ff][/color][/url] [/align][/td][/tr][/table][table=98%][tr][td=1,1,131][align=center]解释[/align][/td][td=1,1,507][align=center][font=Bookman Old Style][size=2]special hygienic clothing worn by medical staff during operations[/size][/font][/align][/td][/tr][/table][table=98%][tr][td=1,1,131][align=center]例句[/align][/td][td=1,1,507][align=center][font=Bookman Old Style][size=2]I watched the doctors get into their scrubs, but I wasn't allowed into the operating theatre.[/size][/font][/align][/td][/tr][/table][table=98%][tr][td]天天商务报道 [/td][/tr][/table][table=98%][tr][td=1,1,464][font=Bookman Old Style][size=2][b]NBA scores a slam dunk in China[/b][/size][/font][font=Bookman Old Style]NBA在中国灌篮[/font][/td][td=1,1,174][align=center][url=http://www.youmars.com/kj/m/07ttxx/20071018_NBA_scores_a_slam_dunk_in_China.mp3][color=#0000ff][/color][/url] [/align][/td][/tr][/table][table=98%][tr][td][font=Bookman Old Style][size=2]The NBA's offiicially gone global. NBA China has opened for business. China is the league's biggest market outside the United States. And don't think sneaker companies and sports marketers haven't noticed. Scott Tong reports.[/size][/font]
[font=Bookman Old Style][size=2][b]TEXT OF STORY[/b][/size][/font]
[font=Bookman Old Style][size=2][b]KAI RYSSDAL: [/b]This next story is datelined Shanghai, China last night: The NBA's Orlando Magic beat Lebron James and the Cleveland Cavaliers 90-86.[/size][/font]
[font=Bookman Old Style][size=2]It was only a preseason game, so it doesn't count for much -- except maybe for this: The NBA's officially gone global. The league's wholly-owned Chinese subsidiary, NBA China, opened for business Monday.[/size][/font]
[font=Bookman Old Style][size=2]It's the league's biggest market outside the United States, and don't think sneaker companies and sports marketers haven't noticed. Marketplace's Scott Tong has more.[/size][/font]
[font=Bookman Old Style][size=2][b]Scott Tong: [/b]On the courts at Shanghai's Fudan University, the trash talk sounds a bit friendlier than in America. Otherwise, the scene's familiar: young people emulating NBA stars.[/size][/font]
[font=Bookman Old Style][size=2]This 18-year-old just dropped $150 U.S. for his purple Nikes:[/size][/font]
[font=Bookman Old Style][size=2][b]Basketball player: [/b]I like Kobe. I just like Kobe Bryant -- that's why I wear them. They're not the most comfortable. Some of friends pay even more, like $225 for the Tracy McGrady shoes.[/size][/font]
[font=Bookman Old Style][size=2]The NBA and its corporate sponsors drool over guys like this. The league's China revenues grew 50 percent last year, thanks mostly to licensing deals. This week, the NBA is going full bore to promote the China Games -- it flew in former San Antonio Spurs superstar George Gervin to run a basketball clinic underwritten by Adidas.[/size][/font]
[font=Bookman Old Style][size=2][b]George Gervin: [/b][Speaking at the clinic] I shot the ball all the time... [waits for translation] And where I shot the ball made a difference.[/size][/font]
[font=Bookman Old Style][size=2]Eighty-three percent of Chinese men between 16 and 61 say they like hoops. They watch NBA games live on TV, and they recognize the stars -- even old-timers like Darryl Dawkins, aka Chocolate Thunder.[/size][/font]
[font=Bookman Old Style][size=2][b]Darryl Dawkins: [/b]I've taken a picture with about a hundred little old ladies. And I don't know if they knew me, or I was just the biggest thing they've ever seen. But they seem to know me -- they say: "Hey, there's Chocolate Thunder!"[/size][/font]
[font=Bookman Old Style][size=2]To cash in on basketball fever here, Spalding sponsored an NBA traveling exhibit across China, and Motorola ran a national two-on-two street tournament. But doing business in China is its own game. For instance, the youth tend not to, you know, Just Do It.[/size][/font]
[font=Bookman Old Style][size=2][b]Sam Flemming:[/b] In China, traditionally sport is something you watch.[/size][/font]
[font=Bookman Old Style][size=2]Market researcher Sam Flemming.[/size][/font]
[font=Bookman Old Style][size=2][b]Flemming: [/b]Sport is not something you do for fun, necessarily. It's seen as a distraction.[/size][/font]
[font=Bookman Old Style][size=2]From studying... So the challenge for, say, shoe companies is to promote exercise and the notion of sports as entertainment. Right now, professional sports leagues exist not to sell tickets or merchandise -- they're about breeding Olympic champions, says sports marketing veteran Tor Petersen.[/size][/font]
[font=Bookman Old Style][size=2][b]Tor Petersen: [/b]The dismantling of an Eastern European sports model is a big step for China.[/size][/font]
[font=Bookman Old Style][size=2]But it's hard to ignore the hundreds of millions of potential customers, like Edward Sheng. In college, he used to cut class to watch Yao Ming's Houston Rockets.[/size][/font]
[font=Bookman Old Style][size=2]Edward Sheng: If it is a Houston game, and I have a Marxist theory course, I drop it.[/size][/font]
[font=Bookman Old Style][size=2][b]Tong: [/b]You skip class?[/size][/font]
[font=Bookman Old Style][size=2][b]Sheng: [/b]Yes.[/size][/font]
[font=Bookman Old Style][size=2][b]Sheng's Friend:[/b] That's beyond boring.[/size][/font]
[font=Bookman Old Style][size=2]So much for Marxist theory -- bring on the capitalist profiteers from the sports world.[/size][/font]
[/td][/tr][/table] did i forget to bump up 多谢！
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