天天商务英语学习（中高级）2007－12－7
[table=98%][tr][td=1,1,639]天天商务词汇 [/td][/tr][/table][table=98%][tr][td=1,1,459][font=Bookman Old Style][b]carol (noun) [/b]颂歌；赞美诗[/font][/td][td=1,1,179][align=center][url=http://www.youmars.com/kj/m/07ttxx/20071207_carol_(noun).mp3][color=#0000ff][/color][/url] [/align][/td][/tr][/table][table=98%][tr][td=1,1,131][align=center]解释[/align][/td][td=1,1,507][align=center][font=Bookman Old Style][size=2]a religious song, often associated with Christmas[/size][/font][/align][/td][/tr][/table][table=98%][tr][td=1,1,131][align=center]例句[/align][/td][td=1,1,507][align=center][font=Bookman Old Style][size=2]A choir will sing carols as the guests arrive. Could that cause any problems?[/size][/font][/align][/td][/tr][/table][table=98%][tr][td]天天商务报道 [/td][/tr][/table][table=98%][tr][td=1,1,464][font=Bookman Old Style][size=2][b]Teaming up online to buy in bulk[/b][/size][/font]网络团购[font=Bookman Old Style][/font][/td][td=1,1,174][align=center][url=http://www.youmars.com/kj/m/07ttxx/20071207_Teaming_up_online_to_buy_in_bulk.mp3][color=#0000ff][/color][/url] [/align][/td][/tr][/table][table=98%][tr][td][font=Bookman Old Style][size=2]What if, in order to get a discount on an item, you could join a group of shoppers to buy that product in bulk. Some Internet start-ups hope that kind of online buying will be the next big thing. Andrea Gardner reports.[/size][/font]
[font=Bookman Old Style][size=2][b]TEXT OF STORY[/b][/size][/font]
[font=Bookman Old Style][size=2][b]SCOTT JAGOW: [/b]We all know the appeal of stores like Costco. Cereal boxes the size of small buildings. Gigantic crates of toilet paper. Buying in bulk. But what if buying in bulk meant you teamed up with other shoppers to get things at a discount? There are some Internet start-ups trying to get that idea off the ground. From our Entrepreneurship desk, Andrea Gardner reports.[/size][/font]
[font=Bookman Old Style][size=2][b]ANDREA GARDNER:[/b] I need some shampoo. My favorite brand is Bliss. It's not sold in the drugstores, and I'm looking for a deal.[/size][/font]
[font=Bookman Old Style][size=2]I could browse any website that sells products at a discount. But I just heard about one called eSwarm. It lets me post a message online, where I describe the product I want and name my price -- which is less than retail. A week later, six people have joined me. eSwarm finds us a seller, takes a small commission, and a few weeks later, I get my Bliss.[/size][/font]
[font=Bookman Old Style][size=2]Now, this might seem like a complicated way to shop. But for a whole new generation of consumers, the Internet is second nature and online shopping is easy and entertaining. Through team-buying sites like this, consumers can bargain companies down instead of just accepting prices that are offered.[/size][/font]
[font=Bookman Old Style][size=2]Team buying isn't widespread yet. It relies on the power of numbers, but most people have yet to discover it. And while it can be fun to swarm and haggle, it takes time for a supplier to bite. Sometimes, they never do. Forrester Research analyst Sucharita Mulpuru says that's because consumers can browse for products on many other sites.[/size][/font]
[font=Bookman Old Style][size=2][b]SUCHARITA mulpuru: [/b]The Web already provides a pretty easy way for you to find the best price and the best item that you are looking for. And that's the challenge. You just can't go and do any old product.[/size][/font]
[font=Bookman Old Style][size=2]Sites tried to promote the team-buying approach in the 90s but they folded quickly. Mulpuru says back then consumers were wary about buying online and personal e-mails were pretty much the only way to spread the word. Not anymore.[/size][/font]
[font=Bookman Old Style][size=2][b]MULPURU: [/b]With tools like Myspace, Facebook, where you can literally have, you know, thousands of people in your network, you just have much greater reach within people who have similar tastes, who are often of similar demographics, and maybe very likely to buy the same things that you're interested in buying.[/size][/font]
[font=Bookman Old Style][size=2]And that's why a new crop of young entrepreneurs is giving it a second go. Investors are pumping millions of dollars into these companies. Since eSwarm's launch in July, consumers have swarmed for everything from ski tickets to golf balls to ammunition, says company co-founder John Temte.[/size][/font]
[font=Bookman Old Style][size=2][b]JOHN TEMTE: [/b]There have been some very random things that have gone through successfully on our website. And we kinda look at each other and we're like, "We never thought we would be in the business of conducting a transaction like that." But, if people want it, we'll do it.[/size][/font]
[font=Bookman Old Style][size=2]Most swarmers are college students, he says. Some of them have told eSwarm that they want to bargain for more than just consumer products. They want to band together to challenge banks and credit-card companies to offer them lower interest rates and debt refinancing packages. eSwarm says that plan is just around the corner.
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