VOA慢速英语2011.08.10
[audio]http://sound.yywz123.com/tingbbs/voa/voa20110810.mp3[/audio]Some of his customers need help with urgent publicity problems. Others are seeking long-term management of their online image. Mr. Wisnefski says about one-fifth of his business is with companies and individuals outside the United States.
一些客户在紧急公关问题上需要帮助，还有些客户寻求长期的网上形象管理。Wisnefski先生表示，公司1/5左右的业务来自国外的公司和个人。
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WebiMax has two sides to its business. The company can organize online publicity campaigns to try to limit the harm done by negative comments or bad news. Mr. Wisnefski says when a client gets in the news for the wrong reasons, his company does not try to hide what happened. Instead, it develops a campaign to show that the client is dealing with the problem in a productive and positive way, he says.
WebiMax的声誉管理业务包括两个方面。该公司可以组织一些网上宣传活动，以减少负面评论或坏消息造成的影响。Wisnefski先生称，当一位客户陷入丑闻时，他们公司不会试图掩盖真想，而是开展一次活动表明该客户正以一种积极有效的方式在处理这个问题。
In that sense, the work seems a lot like old-fashioned public relations, but in cyberspace.
从这种意义上来说，这项工作看上去非常像传统的公关，区别只是它是一种网络公关。
**** Hidden Message ***** How does reputation management work? How does reputation management work?
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