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xln1120 发表于 2013-12-23 16:58

苹果与中国移动签署合作协议

[font=Verdana, Arial, Tahoma][size=14px][b]US technology giant Apple has signed a deal to bring its iPhone to China Mobile - the world's largest carrier.[/b][/size][/font]

[font=Verdana, Arial, Tahoma][size=14px][b]美国科技公司苹果与世界最大的通信公司中国移动签署合作协议。[/b][/size][/font]

[font=Verdana, Arial, Tahoma][size=14px]The Chinese firm has more than 760 million subscribers and was one of three networks to be awarded China's first 4G licences earlier this month. [/size][/font]

[font=Verdana, Arial, Tahoma][size=14px][url=http://www.enread.com/news/business/95169.html]Apple[/url] has been looking to boost its sales in China, the world's largest smartphone market, but has struggled amid growing competition from rivals. [/size][/font]

[font=Verdana, Arial, Tahoma][size=14px]The latest deal is expected to help it increase its market share.[/size][/font]

[font=Verdana, Arial, Tahoma][size=14px]"China is an extremely important market for Apple," Tim Cook, Apple chief executive, said in a statement. [/size][/font]

[font=Verdana, Arial, Tahoma][size=14px]"Our partnership with China Mobile presents us the opportunity to bring iPhone to the customers of the world's largest network." [/size][/font]

[font=Verdana, Arial, Tahoma][size=14px]Earlier this year, Mr Cook said he expected China to replace North America as Apple's largest source of revenue. The [url=http://www.enread.com/news/business/95169.html]iPhone[/url] is the firm's most important product in terms of earnings power.[/size][/font]

[font=Verdana, Arial, Tahoma][size=14px]China two other major phone carriers, China Unicom and China Telecom, already offer iPhones to their subscribers.[/size][/font]

[font=Verdana, Arial, Tahoma][size=14px][b]Cheaper rivals[/b][/size][/font]

[font=Verdana, Arial, Tahoma][size=14px]China is the world's biggest smartphone-using country, with 1.2 billion users.[/size][/font]

[font=Verdana, Arial, Tahoma][size=14px]But Chinese sales of previous iPhone models have slumped recently, as consumers have turned to cheaper rival handsets from Samsung, and domestic Chinese developers.[/size][/font]

[font=Verdana, Arial, Tahoma][size=14px]China's three bestselling smartphone makers are Samsung, Lenovo and Coolpad, according to a recent report by the consultants IDC.[/size][/font]

[font=Verdana, Arial, Tahoma][size=14px]Apple's sales have also been impacted by the fact that unlike in developed markets, many phone carriers in emerging markets do not subsidise smartphones. [/size][/font]

[font=Verdana, Arial, Tahoma][size=14px]That means that subscribers have to pay the full amount for the phone upfront, making Apple's products relatively expensive for some buyers. [/size][/font]

[font=Verdana, Arial, Tahoma][size=14px]In an attempt to take on the low-cost rivals Apple unveiled a relatively cheaper version of the iPhone, the 5c, earlier this year. [/size][/font]

[font=Verdana, Arial, Tahoma][size=14px]Analysts said the firm was hoping that a cheaper handset combined with a deal with the biggest mobile carrier in the world may help it take on rivals. [/size][/font]


[font=Verdana, Arial, Tahoma][size=14px]However, Apple is yet to announce how much Chinese customers will have to pay for the iphone 5s and 5c models sold via [url=http://www.enread.com/news/business/95169.html]China Mobile[/url].[/size][/font]
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