2014第一季麦当劳利润下滑
[font=Verdana, Arial, Tahoma][size=14px][b]McDonald's has reported a fall in profits for the first three months of the year.[/b][/size][/font][font=Verdana, Arial, Tahoma][size=14px][b]2014年第一季度麦当劳利润下滑。[/b][/size][/font]
[font=Verdana, Arial, Tahoma][size=14px]The fast-food chain said group like-for-like sales had risen 0.5% overall, but US [url=http://www.enread.com/news/business/96403.html]sales[/url] had fallen 1.7% due partly to the severe winter weather.[/size][/font]
[font=Verdana, Arial, Tahoma][size=14px]Analysts had forecast a 1.4% drop in like-for-like US sales.[/size][/font]
[font=Verdana, Arial, Tahoma][size=14px]The sales drop meant net income fell to $1.2bn from $1.27bn a year earlier.[/size][/font]
[font=Verdana, Arial, Tahoma][size=14px]In Europe, comparable sales rose 1.4% in the first quarter with a positive performance in the UK, France and Russia.[/size][/font]
[font=Verdana, Arial, Tahoma][size=14px]However, McDonald's said sales in Germany, Japan and Australia were weaker.[/size][/font]
[font=Verdana, Arial, Tahoma][size=14px]The firm said it was focused on stabilising its performance in these markets, as well as the US. [/size][/font]
[font=Verdana, Arial, Tahoma][size=14px][url=http://www.enread.com/news/business/96403.html]McDonald's[/url], which is the world's largest fast food business, has been battling against weak economic growth in its home US market.[/size][/font]
[font=Verdana, Arial, Tahoma][size=14px]The company's chief executive has previously said he plans to strengthen the chain's appeal to its less well off customers.[/size][/font]
[font=Verdana, Arial, Tahoma][size=14px]It also intends to offer new higher-priced products to keep drawing in customers who are prepared to spend more.[/size][/font]
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