苹果30亿美元收购Beats
[font=Verdana, Arial, Tahoma][size=14px][b]Apple has confirmed it will buy headphone maker and music-streaming service provider Beats Electronics.[/b][/size][/font][font=Verdana, Arial, Tahoma][size=14px][b]苹果公司证实，将收购耳机制造商以及音乐流媒体服务提供商Beats Electronics。[/b][/size][/font]
[font=Verdana, Arial, Tahoma][size=14px][img=624,351]http://www.enread.com/upimg/allimg/140529/1_140529082751_1.jpg[/img]
[color=#0000FF]Beats headphones are already sold alongside Apple products[/color]
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[font=Verdana, Arial, Tahoma][size=14px]The deal is worth a total of $3bn, and is thought to be [url=http://www.enread.com/news/business/96851.html]Apple[/url]'s largest [b]acquisition（获得）[/b] to date. [/size][/font]
[font=Verdana, Arial, Tahoma][size=14px]As part of the acquisition, Beats co-founders Jimmy Iovine and Dr Dre will join the technology firm.[/size][/font]
[font=Verdana, Arial, Tahoma][size=14px]Apple boss Tim Cook said the deal would allow the firm to "continue to create the most innovative music products and services in the world".[/size][/font]
[font=Verdana, Arial, Tahoma][size=14px]In a statement, Apple said it is paying an initial $2.6bn for Beats, and approximately $400m "that will vest over time".[/size][/font]
[font=Verdana, Arial, Tahoma][size=14px][url=http://www.enread.com/news/business/96851.html]Beats[/url] was founded in 2008 by music producer Jimmy Iovine and hip-hop star Dr Dre and until recently was best known for its headphones. [/size][/font]
[font=Verdana, Arial, Tahoma][size=14px]It started a subscription-based music streaming service earlier this year.[/size][/font]
[font=Verdana, Arial, Tahoma][size=14px]Apple has its own iTunes store, the world's largest music download service, and launched iTunes Radio last year.[/size][/font]
[font=Verdana, Arial, Tahoma][size=14px]But despite having been an early pioneer of digital music, the Californian firm has been facing increased competition from subscription services such as Spotify, Pandora and Rdio.[/size][/font]
[font=Verdana, Arial, Tahoma][size=14px]However, Beats' music service only has about 250,000 paying subscribers, compared with Spotify's 10 million.[/size][/font]
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