3月22日环球资讯：facebook 资讯, 环球, facebook

sumny

read the news carefully and then write down your opinion on social networking website to gain the score.

There is something apt about a social networking website winning a popularity contest. According to industry data, Facebook overtook Google among US internet users last week, with more visits to its pages than to the search engine. It is a moment to consider the rapid growth of a site whose 400m-plus users outnumber the population of any single country except India and China.

社交网站赢得人气竞赛，倒是比较自然。根据行业数据，Facebook上周的页面访问量超过谷歌(Google)，在美国互联网用户中的人气超越了后者。对于这样一家拥有逾4亿用户（超过除印度和中国以外任何一个国家的人口总数）的网站，人们是时候仔细琢磨一下它的快速增长了。

The industry data come with a few caveats. The figures exclude visits to other Google services, such as YouTube and Google Mail. They omit searches carried out in a box on a browser toolbar. Also, the number of visits is just one measure of internet take-up: counting unique users – visitors rather than visits – gives a different profile. Still, it highlights the momentum behind Facebook as it displaces Google.com from the weekly lead it has commanded on this measure since September 2007.

行业数据中还有几点需要注意之处。这些数据并未计入YouTube和Google Mail等谷歌其它服务的访问量，也不包括来自浏览器工具栏搜索框的搜索。此外，访问量只是衡量互联网市场份额的标准之一：如果计算独立用户（即访问者而非访问量），就会得到一个不同的结果。尽管如此，Facebook取代Google.com、拔得周访问量头筹一事仍突显出它的发展势头——谷歌自2007年9月起就一直把持着这一位置。

Advertisers find Facebook appealing too. It enables them to reach a mass audience, as television does, but with the extra benefit of much greater targeting. Consumer brands could easily extend their presence beyond the fan pages that already exist. Moreover, a social site provides consumers who visit for much longer than they would use a search engine. So increased advertising, and perhaps ways to allow users to shop through the site, should enable Facebook to move from positive cash flow to making profits.

广告商也认为Facebook颇具吸引力。该网站能像电视那样让他们接触到大量受众，而且它还有一个好处，那就是更具针对性。各消费品牌很容易就能将它们的影响力扩展至业已存在的粉丝专页之外。此外，社交网站培养了这样一类消费者：他们花在访问页面上的时间要远长于使用搜索引擎的时间。因此，增加广告，并拓展用户通过该网站购物的途径，应该能让Facebook从正现金流发展为盈利。

元凯

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Thanks.
That's,
The industry data come with a few caveats.
行业数据中还有几点需要注意之处。
gives a different profile.
就会得到一个不同的结果。