新研究揭示贝克汉姆家真正的吸金能力 能力, 贝克汉姆

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The Beckham family empire has grown to include lucrative endorsements, modelling contracts and a fashion line or two - so it's no secret that Brand Beckham can sell. But a new study reveals just how lucrative the family brand really is.

贝克汉姆家产业帝国的发展已经涵盖了品牌代言、模特签约、以及一两个时尚系列。贝克汉姆的品牌魅力已不是什么秘密。但一项新研究揭示了这个家庭品牌真正的吸金能力。



The marketing value of all the family members - former England football captain David, ex-Spice Girl-turned-fashion designer Victoria and their children Brooklyn, Romeo, Cruz and Harper - plus their business ventures mean Brand Beckham is worth around £500 million, according to the London School of Marketing.

It also translates to earnings of around £30-£40 million a year for the family.

Their marketing power stems from three main vehicles, Footworks, where David's football related revenues are collected, the Beckham label, for endorsements, and Beckham Ventures, for Victoria's fashion business, the London School of Marketing's experts said.

Current estimates put the value for Footworks at £150 million, the Beckham name at £70 million and Beckham Ventures at £60 million, they added.

But while the elder family members have been the main contributors so far, the Beckham offspring are gaining ground with business dealings and marketing appeal of their own.

Sixteen-year-old Brooklyn has a 4.4 million-strong following on Instagram and has recently appeared on the cover of Miss Vogue.

Younger brother Romeo meanwhile has fronted a Burberry Christmas campaign and was credited with driving a 15% sales boost.

David recently added another deal to his collection, signing up to front a clothing line by Trinity, the Hong Kong-based owner of Gieves & Hawkes.
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