Members of People for the Ethical Treatment of Animals (PETA) protest outside the M&M World Store in New York's Time's Square December 20, 2007. PETA is calling for a boycott of M&Ms, Twix candy bars and other snack foods made by Mars Inc, claiming the company funds experiments that kill mice, rats, guinea pigs and rabbits.

A man looks at members of People for the Ethical Treatment of Animals (PETA) protesting outside the M&M World Store in New York's Time's Square December 20, 2007. PETA is calling for a boycott of M&Ms, Twix candy bars and other snack foods made by Mars Inc, claiming the company funds experiments that kill mice, rats, guinea pigs and rabbits.

Actress Eva Mendes poses with PETA's new holiday ad campaign in which she is featured titled "Fur? I'd Rather Go Naked" in Los Angeles December 20, 2007.