One of the most important guidelines for leading and managing teams comes down to three words: “Communicate to inspire.”
As leaders we must understand how we talk–or more important, how we think we talk. One of the key questions to ask ourselves is, “Do I say what I think I mean? Or do I say what I mean?”
While we may think that we always say what we mean, many times we don’t. When we’re busy, distracted（adj.心不在焉的）or rushed, we may not think before we talk. Other times, we may become so emotional that we speak from a place of anger, fear or humiliation(n.羞辱) instead of being positive and inspiring.
Managers need to convey their message as clearly as possible and deliver its truest meaning.
Jack Welch is quoted as saying “Be candid(adj.坦白的,公正的) with everyone.” Leaders must form each message with deliberate（adj.深思熟虑的）intent to communicate an idea and deliver it in a way that leaves no room for misunderstanding.
A leader’s words must serve a great cause, emotionally connecting the listener to the leader’s vision.
The essential principle of all communication is simply this: everyone matters.
Here are several ways to deliver communications that inspires your team: Honor and value every individual in the group. Imagine that you are having a one-on-one conversation with each person in any group you’re speaking to. Be yourself at all cost, no matter the topic or group. Continually ask yourself if there is a better, more efficient, livelier or fresher way to say something. Change your language and figures of speech to keep the attention of your team members.
