A reputation -- what people think of you, good or bad -- is built one message at a time. The difference today is that people can get their messages out to lots of other people at lightning speed through websites and social media. So, not surprisingly, an industry is fast developing around managing online reputations for individuals and businesses.
人们对你印象的好坏,也就是所谓的声誉是由某条偶然的信息形成。当今的不同在于,人们可以通过网站和社会媒体,将信息飞快地传播给大众。因此,毫不奇怪,一个为个人或企业管理网上声誉的行业正快速发展。
Ken Wisnefski is chief executive of WebiMax, a company he started in two thousand eight. WebiMax is a search engine optimization, or SEO, company. Search engine optimization involves different ways to improve the results of online searches.
KEN WISNEFSKI是WebiMax公司首席执行官,他于2008年创办了该公司。这是一家搜索引擎优化,即常说的SEO公司。搜索引擎优化包括各种提高搜索结果排名的方法。
WebiMax offers several different services, but Ken Wisnefski says reputation management is growing the fastest.
WebiMax提供几种不同的业务,但Ken Wisnefski表示,声誉管理业务增长最快。