The color authority describes the blue-based purple shade, more specifically named 18-3838 Ultra Violet, as one that "communicates originality, ingenuity, and visionary thinking that points us towards the future."
“It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” Eiseman said.
Cosmos in violet. [Photo/VCG]
On the website of the institute, the color is related with pictures of cosmos in the same shade, which claimed the color “suggests the mysteries of the cosmos”.
The company notes that Ultra Violet is increasingly used in packaging and can also be found in "it" foods such as purple-hued cauliflower and carrots; in fashion, it brings a sense of the theatrical, while in home decor it makes a variety of statements, from tradition and elegance to boldness and spirituality, says Pantone.