Our perceptions of colors affect and influence us on scores of levels — sub-consciously, emotionally, mentally, and even in symbolism. In part 2 of our series on what colors mean to us, we cover blue, the color of our broad open skies and magnificent seas.
Using Blue
Blue is frequently used to promote products and services related to cleanliness and purity — cleaning liquids and water purification filters — air and sky for airlines, airports, and air conditioners, or water and sea such as bottled waters and ocean voyages.
As opposed to emotionally warm colors like red, orange, and yellow; blue is linked to consciousness and intellect. Use blue to suggest precision when promoting high-tech products.
Blue causes the body to produce calming chemicals, so it’s often used in bedrooms.
Avoid using blue when promoting food and cooking, because it suppresses(v.压抑) the appetite.
When used together with warm colors like yellow or red, blue can create high-impact, vibrant designs, such as a blue-yellow-red color scheme for a superhero.
Blue is commonly used on internet browsers to color a link that has not been clicked on, changing to yellow, orange, or purple when it has been.
Fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty.
Weightlifters do their best in blue gyms, as studies have shown they’re are able to handle heavier weights in blue gyms.
