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标题: 在萧条中沃尔玛表现良好 [打印本页]

作者: yoyo530521 时间: 2009-2-26 13:40 标题: 在萧条中沃尔玛表现良好

天天商务英语词汇

adamantly (adverb) 坚决地；固执地
解释	in a stubborn and strongminded way

例句	John is adamantly against working on that project. He won't change his mind.

天天商务英语报道

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Wal-Mart still OK in economic slowdown
在萧条中沃尔玛表现良好

Wal-Mart has been one bright spot in retail through the economic fallout and has actually boosted its advertising budget. Danielle Karson reports what's keeping the chain healthy and what could hurt it down the road.
在经济下滑中沃尔玛是零售业中的一个亮点，它的广告预算有增无减。是什么保持了这个连锁巨头的健康运转，将来又有什么会对它造成伤害呢？Danielle Karson做了报道。

Steve Chiotakis: We're gonna hear from Wal-Mart today. The retail giant releases quarterly earnings before the opening bell. And while it's seen a bit of a slowdown in this economic fallout, it's still been a bright spot in an otherwise lousy industry. And it's actually boosted its advertising budget to keep consumers walking through their doors. Danielle Karson reports.
Danielle Karson: Just about every retailer is slashing prices and cutting inventory. Most have scaled back their advertising. Except Wal-Mart, which is shelling out millions.
But retail analyst Howard Davidowitz says it's small potatoes.
Howard Davidowitz: As a percentage of sales, Wal-Mart is a very small advertiser -- $300 million sounds like a big number, but they're doing $300 billion. It's a very teeny number.
Retail numbers show consumers are pretty much just spending to put food on the table and clothes on their backs. Davidowitz says that's what's keeping Wal-Mart's books in the black.
Davidowitz: They sell tons of food and they have a strong price image, and they're perfectly positioned for this economy, and they sell what you have to have cheap. That's what's winning.
Davidowitz warns Wal-Mart's strength could be a weakness down the road. Many of its customers are poor, and a long recession could hurt their buying power.

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