You say people don’t act on your offer.
Yes, but they act as they are.
You say you shouldn’t have to appeal to human emotion.
Yes, but otherwise nothing gets done.
You say you want to change the world.
Yes, but you seek change through reality, not in spite of it.
In Taoism, “wu wei” is roughly translated as effortless(adj.不费力气的) action. Wu wei means your marketing story is in harmony with（与…一致）the desires of your market. On the other hand, when you exert(v.尽力) your will against your market, you disrupt that harmony and hit the wall.
The successful online marketer understands her audience first and foremost(adv.首先). She focuses less on what she’d like to say and concentrates on finding the story the audience wants to hear.
People don’t necessarily care about you and what you consider authentic. Better to get over your self and create a relationship that reflects what they consider authentic, while also providing the benefits they seek on a consistent(adj.一致的) basis.
If you’re tuned in to your audience, they’ll tell you everything you need to do and say to benefit them while succeeding yourself. Acting in harmony with the desires of your market is entrepreneurial effortless action, and it’s the way social media marketing works.
