It seems to me that today's prime-time leader needs a top-10 list that clearly lays out his or her priorities. Whether you're running a department, a large corporate division, or a multinational with a market cap, the leadership principles that guide your decisions are much the same.
1.Give direction. Stand in front of the mirror and say, "Here is our future" five times without stuttering. A leader's most important job at any organization is to lay out a road map to the future. If you can't provide that direction, you're a manager -- not a leader. Your vision must be real, substantive, and something people can believe in.Have the guts to make decisions while there's still risk in them.
给领导者的十大忠告
2.Create a culture based on innovation and cooperation. Innovation is about more than designing snazzy products. It's also about improving customer experiences and services.
3.Keep it simple and focused. Identify five key areas that need improvement in your company or division and keep at them until you get them right. Your list might include such things as cost containment, quality, or customer satisfaction. Set tough targets for each one, and hold people accountable for results. Measure, monitor, and review progress on a timely basis and reward results.
2.建立以"勇于创新、精诚合作"为基础的企业文化。创新不仅仅只是设计出更多的时髦产品，它还应包括如何令客户更满意、为客户提供更好的服务等方面。
4.Honor your customer. The Internet lets your customers sound off and tell you exactly what they like or don't like about your business. Listen to them. Get out into the markets you serve, and ask your customers for feedback. Make the necessary changes to improve service or else you may find yourself with fewer customers (and eventually, out of business).
5.Hire the best. Your staff is your most important asset -- in good times and in bad. Hire ambitious people who are team-builders and good communicators, who can lead the organization in turbulent times without panicking.
4.尊重客户。互联网让你的客户享有更多畅所欲言的机会，说出他们真实的想法，喜欢你什么，不喜欢你什么。倾听他们的声音，并亲自融进你从事的市场中去征求客户的反馈。你需要根据情况不断改进公司的服务。否则，你就会发现客户不断减少(最终，关门大吉)。
6.Treat employees like customers. If you want to inspire your customers, you must first inspire your employees. Invest heavily in training and mentoring. Explain the organization's goals so that everyone has the information and motivation to contribute. Nurture and reward the top 20％ of your staff who produce 80％ of the results, and actively weed out the bottom 10％ who give you 80％ of the headaches.
7.Commit to diversity and social responsibility. Get beyond your dreaded mission statement and make these values central to how you do business.
6.视员工为客户。要吸引更多的客户，你就必须首先吸引公司的员工。加大培训和辅导方面的投资。让每个员工都了解公司发展的目标，让他们充满不断前进并作出贡献的动力。培养和奖励公司中20％最优秀的、可为公司产生80％效益的员工，而把那最差劲的10％却带给你80％头痛的员工清除出去。
8.Make technology your friend. Technology can transform what your company sells, how it operates, and how it prepares for the future. Don't even try to ignore it. Use it to create new products, tap new distribution channels, and improve communication with your customers and partners.
9.Groom future leaders. Select 25 of your best people each year and put them through hell together on specific projects for four or five months.
8.与科技交朋友。科技可以改变你公司出售的产品、运作方式以及应对未来的方式。绝不要忽略技术的发展。你应该运用技术来创造新的产品，拓展更多的流通渠道，以及改进与客户、合作伙伴间的交流。
10.Lead by example. Keep your moral compass at all times especially when you need to make a difficult decision. Make sure you also have a management team that you trust and respect. Operate on the credo: Take care of your customers and the people who take care of your customers and the growth and profit will take care of themselves.
Do all of that, and you'll have an organization that will make you proud.USATODAY
10.以身作则。坚持自己的道德准则，特别是面临困难抉择的时候。你应该建立一个可以完全信任和尊重的管理小组。有这么一条金科玉律：只要你能照顾好自己的客户以及那些照顾客户的员工，那么，公司的成长和利润就会自然而然照顾到你。
