M: Let’s turn our focus now to advertising. We all know what an advertisement is; it’s essentially a message that announces something for sale.
W: (1)_______________________, and that’s a large supply of consumer goods, that is, things to sell.
M: Yes, when there’s a demand for a product that is greater than the supply, there’s no need to advertise.
Now, the early form of advertising going back many hundreds of years with a simple sign there were shop doors that told you whether the shop was a bakery, a butcher shop or some other shop. (2)_______________________appeared in newspapers and other periodicals as well as on the side of buildings. In the American colonies, advertising in newspapers became a major factor in marketing goods and services.
W: I guess these early advertisements were quite small, not the whole page spreads of today.
M: Yes, that’s right. Probably because the news often consisted of less and fresh reports from distant Europe, for the ads were current or local. (3)______________________; suddenly there was a much greater supply of things to sell. And as we said earlier, that is the driving force behind advertising. People’s attention had been drawn to the new product. Let’s take a look at some of the advertisements from that time next time.
